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Research papers

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Mark Hoffmann
Company: GfK
April 19, 2005
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Citation

Hoffmann, M. (2005a, April 19). What drives the customer to visit a shop? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-drives-the-customer-to-visit-a-shop-